Deal Differentiator: Positioning
Moonshine Meadery
$2 Million
Thoroughly enjoyed working with ValueBridge. It was genuinely nice to see an IB work with a long term approach with one eye firmly on the following round

Rohan Rehani

Benevolent Overlord and Founder, Moonshine Meadery

About the Company

A garage project in 2014 to Asia's & India's first Meadery in 2018 - this is the journey of Rohan Rehani and Nitin Vishwas and the creation of Moonshine. Their meads have won the Double Gold at the European Beer Challenge (the first Indian brand after Bira)

How we helped

The Re-Positioning

We are the gateway drink between colas & beer catering to young adults looking for flavourful alcobevs

The new positioning was backed by data that showed Moonshine was pulling away younger beer-drinking adults. This also piggybacked the craft beer category through "stocked with beer, looks like beer, must be beer" tagline.

Old Positioning

Building the category of meads in an fast-growing RTD segment

While new markets were opening up for meads, the RTD positioning did not permeate through due to the dominance of spirits in the market. The positioning also raised concerns around category creation burn that had been observed by craft beer.


Raised their first institutional round led by Anthill Ventures with participation from Auxano and angels

Featured on Shark Tank India and received offers from all sharks

Strong strategic interest from international alcobev majors


Reach out to the founders to understand more about how ValueBridge Capital helped with the fundraise

Nitin Vishwas
Co Founder

Rohan Rehani
Co Founder